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Finistère's Printed Floor Map: A Powerful Tool for Regional Promotion
The Client
Finistère Department
In today’s digital age, visual communication tools have become essential for conveying information efficiently. Printed floor maps using high-quality satellite imagery and aerial views have emerged as an innovative communication solution for French regions and departments.
Despite the widespread use of digital platforms like Google Maps, printed satellite-based floor maps offer a distinctive way to engage the public. They often capture a bird’s-eye view of a region’s unique geography, giving viewers a more immersive and lasting experience.
This case study highlights the Department of Finistère in Brittany, which has adopted this innovative tool. Created by PlanetObserver, their floor map, displaying aerial views of the department, has become a central element at various events.
The Challenge
Role of the Floor Map in Finistère's Communication Strategy
Finistère's communication objectives include promoting its natural beauty, coastal landscapes, and maritime culture. The printed floor map with aerial views of the Department provides a visually captivating way to achieve these goals. Finistère uses the map to:
⦁ Showcase geography and natural assets: The detailed aerial views capture the stunning coastline, and notable landmarks such as the Pointe du Raz. These elements resonate with visitors, evoking curiosity and interest in exploring the region further.
⦁ Promote events and tourism: Whether used during major sporting events like the Vendée Globe, or cultural celebrations such as the Brest Sea Festival, the map functions as an interactive exhibit. It reinforces Finistère’s identity as a region deeply connected to the sea and maritime heritage.
⦁ Engage and educate audiences: At tourism fairs, the map provides a clear, engaging visual representation of the department. It provides potential tourists with a unique way to visualize their experience, guiding them through Finistère’s geography, key attractions, and cultural hotspots.
The Benefits
A Unique Impact Despite Digital Alternatives
While Google Maps has become ubiquitous, printed floor maps bring a different kind of value and the Finistère's floor map continues to capture attention. Its large scale and high-quality aerial imagery create an immersive experience that digital maps cannot replicate. The impact is evident in several ways:
⦁ Increased Engagement: At events like the Vendée Globe and Brest Maritime Festival, visitors are drawn to the map’s visual presentation. The ability to physically walk over or explore the map creates a memorable, tactile experience, encouraging people to engage more with the map.
⦁ Highlighting Local Identity: The map reinforces Finistère’s strong connection to its maritime roots and natural beauty. By presenting a bird's-eye view of the region, it strengthens the local identity and fosters pride among residents and visitors alike.
⦁ Tourism Promotion: At tourism fairs, the map effectively promotes Finistère as a travel destination. It offers a clear, visually appealing overview of the department’s top attractions, giving visitors a strong incentive to explore the region. The immersive nature of the map helps to differentiate Finistère from other destinations, leaving a lasting impression on potential tourists.
Broader Impact of Printed Floor Maps
Finistère’s experience shows that printed floor maps can have a powerful impact not only for the department itself but for any region or department in France. These maps provide several unique benefits:
1. Engaging the Audience: Printed maps create an interactive experience where viewers can physically walk over or interact with the map. This makes the content more memorable compared to viewing a map on a screen.
2. Educational Tool: These maps offer an opportunity for public education. They can be used in museums, schools, or public information centers to teach residents about local geography, history, or development plans in a visually captivating way.
3. Creating Local Identity: For regions and departments, a large satellite view of the territory can reinforce a sense of pride and belonging among the population. It emphasizes the uniqueness of the area and highlights its natural beauty and man-made developments.
4. Attracting Attention: At events or in public spaces, these printed maps serve as focal points, naturally drawing people’s attention. The impressive scale and detail can spark curiosity and prompt further exploration of the region or topic being showcased.
5. Lasting Impressions: Even in an age where digital maps dominate, a printed floor map creates a lasting impression. Its physical presence leaves a tangible memory that a digital screen cannot replicate. Moreover, it provides a unique talking point for visitors and passersby.
Printed floor maps using satellite images or aerial views offer an engaging, tangible experience that digital maps cannot replicate, making them a valuable addition to any communication strategy. In a world saturated with digital alternatives, printed floor maps offer a refreshing and impactful way to captivate an audience, reinforce territorial identity, and bring people closer to the beauty of their local landscapes.
Want to find out more about how PlanetSAT Basemap, PlanetDEM Elevation Dataset, and VHR Satellite Imagery can be used in your projects? Let’s talk! Contact us at info@planetobserver.com
