The marketing campaign for Outlander PHEV SUV of Mitsubishi Motors Group features PlanetObserver data.
An ambitious digital communication project
Kinship Paris leading creative agency has been in charge of the digital marketing campaign of the “Outlander PHEV” SUV of Mitsubishi Motors Automotive Group. This campaign shall focus both on environmental friendly aspect (this is a plug-in hybrid crossover) and first-rate technology.
A motionless trip through Europe
How to translate Outlander PHEV SUV’s concept in a digital marketing campaign? The communication agency has imagined a journey…
Five passengers travel in Europe, from Paris to Norway, in the Outlander PHEV SUV. An adventure carried out in the spirit of exploration… Throughout the journey, meetings take place with influencers they admire. Those influencers are all experts and passionate in their domain, that range from fine French pastry, to photography and mountaineering.
This trip throughout Europe is broken into different stages:
- Paris – Rotterdam
- Rotterdam – Hanover
- Hanover – Malmö
- Malmö – Oslo
- Oslo – Bergen
Behind the scenes
How to depict such a journey through Europe? Kinship decides to show the trip on a highly realistic cartographic background. The whole trip will be displayed in a website dedicated to this large-scale marketing campaign.
For the project, Kinship is looking for attractive satellite imagery of Europe showing the diversity of all landscapes being crossed and stimulating travelling.
Moreover, they also need files that are easy to manage and implement in their web application.
Short delivery time is another important aspect for this project as the marketing campaign is to be launched rapidly.
The communication agency quite naturally contacted us for this project. After carefully reviewing the project specifications, we offered the combination of satellite imagery and elevation data in order to create attractive 3D views.
The end-result proves highly realistic thanks to our satellite imagery in natural colors. All data products are processed on-demand and delivered as ready-to-use files so that the agency does not need to be involved in any data processing.
The project is based on the following data:
- Satellite imagery and elevation files covering all Europe. Data have been sampled at 150-meter resolution.
- Land/water mask in order to separate the water layer and apply special effects on the sea.
Successful 3D animation on the web
Kinship has produced a very slick 3D animation based on our satellite imagery and elevation data. The journey is displayed on the satellite maps, with windows opening up onto rich and intense experiences. Natural color satellite imagery creates highly realistic landscape. Elevation data provide the additional 3D touch. An animation that takes you on a vast journey and opens up new horizons…